‘Heat’ magazine is one of my case studies for the theory side of media studies. Therefore, I have done a lot of research on it, specifically on the ownership side of it, as well as the magazine itself. I have also analysed the front cover and the contents page and discussed how it appeals to its readers.
‘Heat’ is a general interest entertainment magazine. It is a British magazine published by a German company, ‘Bauer Media Group’. It’s headquarters are in London and was launched in February 1999 and as of 2004, it is one of the biggest selling magazines in the UK, with a regular circulation of over half a million. This magazine is more directed at women, as it includes news, gossip, beauty advice and fashion. However, it also includes movie and music reviews, TV listings and major celebrity interviews.
‘Bauer Media Group’ is a European based media company, headquartered in Hamburg, Germany. They manage a portfolio of over 600 magazines, 400 digital products and 50 radio and TV stations around the world.
In the UK, there are two divisions of the ‘Bauer Media Group’.
‘H Bauer Publishing’ is under CEO David Goodchild, and is the original UK business trade. Its sister company is ‘Bauer Media’ with Paul Keenan as the CEO. ‘H Bauer Publishing’ publishes titles including women’s weekly and TV listing magazines: ‘namely Bella’, ‘Take a Break’, ‘that’s life!’, ‘TV Choice’ and ‘Total TV Guide’.
‘Bauer Media’ is multi-platform media group and have a collection of media brands, such as: ‘Heat’ and ‘Grazia’, as well as a radio portfolio of national radio brands such as, ‘Kiss FM UK’ and ‘Magic’.
‘Bauer Media Group’ entered the US market in 1981 with the launch of ‘Woman’s World’ magazine. Other US magazines they own are: ‘First for Women’, ‘CBS/ABC soaps in Depth’, ‘Celebrate! With Woman’s World’, ‘In Touch Weekly’, ‘Life and Style Weekly’, ‘Closer Weekly’, ‘J-14’, ‘Yikes’, ‘Astrogirl’, ‘Quizfest’, ‘Girls’ World’ , ‘LifeStory’, ‘Animal Tales’.
Heat magazine has expanded diagonally as they launched their magazine website on May 22nd 2007, which was followed by ‘Heat Radio’ which was launched on September 25th 2007. On July 3rd 2012, ‘Heat’ TV channel launched, which featured celebrity news and music. In May 2016, the channel re-branded as ‘Box Upfront’.
‘Heat; uses social media to attract people, especially through Twitter. They launched ‘Heat’s Twitter Awards’ in 2013 to ‘celebrate the joyful collision of celebrities and social media’. They promote this via Heat’s TV, radio, magazine and social media platforms, as well as a marketing campaign, which includes press, radio, digital, PR and retail activity. The winners are announced on their website as well as their youtube channel.
Within the magazine, there are several pages dedicated to advertising other brands such as, ‘H.Samuel’, ‘Asda’, ‘Tresemme’, ‘Tesco’, ‘Starbucks’, ‘Very’, and ‘HMV’, as well as advertising movies, clothes and makeup.
‘Heat’ has created a brand for themselves as they are well known and have expanded into cross media platforms. They have launched a website, radio station and TV channel which has increased their popularity as more people know about them due to this.
Front cover analysis
The name of the magazine, ‘heat’ is at the top of the page in big, white writing which stands out from the background. It is partially covered by the main image, a photo of Kim Kardashain, which is taking up most of the space on the page and really stands out. This captures the reader’s attention as she is one of the most talked about celebrities in the world, therefore people are interested to know more about her. Also, beside this image is another photo of her younger self pictured with ex-boyfriend ‘Ray J’ who is also famous. In big. white writing are the words: ‘The REAL KIM’ which makes the public curious and intrigued to read the magazine and find out more. This is the main focus of the page, however there are smaller images and quotes of other celebrities, such as Adele and Iggy around the outside of the page. Overall, the front cover really stands out due to the images and colours used, making it quite bright and bold, as well as making it obvious that the magazine is based on celebrity gossip.
Contents page analysis
The contents page is simple as the magazine name is in red, and placed at the top left of the page which stands out. Below this, are the page numbers alongside information about what is on the pages. This has been categorised into four sections, which has been made bold, red and capitalised, so it is clear for the reader to find what they are looking for, as well as knowing what the magazine contains. Beside the list is an image of Holly Willoughby and Philip Schofield, with a small paragraph beneath it. This gives the reader an insight of what to expect throughout the magazine. Below this is four images of different people with titles and page numbers so the reader can know more about what is in the magazine. Right at the bottom of the page are the tags to Heat’s different media platforms, eg. facebook, twitter and their radio station.