Draft 3

This is the latest edit of our opening title sequence:

This has changed and improved from our previous draft as we have included an extra shot at the end of the location. This is a strength as it reveals the isolated location creating mystery as it is a convention of the thriller genre. Also, in our previous draft there was music throughout the whole sequence, however we decided to change this by fading the music towards the end to create an eerie atmosphere. We added sound effects of birds chirping to make audience feel a sense of fear as if something is suddenly about to happen. We have also added flashes between shots to make the audience feel disorientated as well as creating a sense of danger.

The font has also been changed and I especially like the font of the title as it fits in with the mood that is created by the whole media product.

We are yet to add the voice over and colour correct the sequence to create more emphasis on the mysterious atmosphere. We already have low key lighting to create a tense atmosphere, however this can be slightly improved.

editing printsreen

This is an image of our news reporter and will be included in our next draft as we are still in the process of editing in the news report and voice over.

We did not get any audience feedback on this draft as we have our final edit complete soon.

Group Evaluation

Director – Gabby Jones 

The director of our group has been a good leader and helped everybody else in the group. She assigned things for us to do as well as taking our suggestions into consideration when making decisions. She created the script as well as the shot list and also did some filming for our title sequence. She has also helped the editor a lot and advised him on how to improve the editing.

Producer – Simran Purewal

I am the producer, I have been in charge of all the audience feedback as I created the online survey and set questions to ask the class once they watched our title sequence. I was in charge of the location and have also been assisting the other group members in their tasks.

Editor – Lewis Gray 

Our editor has been editing the whole sequence. He watched online tutorials and did his independent research on editing. He was also the camera man whilst we were filming. He has also been suggesting ideas in the group on how to improve, as well as everyone else.

Director Of Photography – Erin Horsfield 

Our DOP created the storyboard and has been assisting everyone else in the group. She helped with the shot list, audience feedback and the editing. She has also been coming up with many creative ideas to help improve our title sequence. She also filmed a scene for the title sequence.

Overall group

As a group, we have worked well together as there has been good communication throughout. We have all helped each other and made decisions together. We have had many group meetings to discuss our ideas as well as having a whatsapp groupchat which we use when any of us need help with something, as well as discussing filming dates and times. This has helped us a lot as we have been sharing our ideas on there too.

Audience Feedback 2

Improved edit:

We showed our improved edit to the class and asked for feedback. We set these questions for them to answer:

1. What did you like about the title sequence?
2. What would you highlight as the main improvement?
3. Please comment on the mise-en-scene (good/bad)
4. What genre would this belong to?

These questions were put on google classroom so we would receive immediate responses. This is what people said:

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We went through all the responses and made a list of all the suggestions on how to improve:

  • Colour grade the sequence; make it more sinister with low key lighting
  • add the voiceover
  • hold titles for longer
  • decrease the amount of zoom ins
  • shorten the duration of the last shot

We will be taking all of these suggestions into consideration whilst editing.

 

 

Ideology and Representation

Ideology: A system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.

An ideology is a world view, a system of values, attitudes and beliefs which an individual, group or society holds to be true or important. These views are shared by a culture or society about how society should function.

The concept of ideology is used currently to analyse a range of representations including gender, sexuality, race and ethnicity.

The concept of ideology 

“The media represents the world to us and therefore it is important to study the ideas driving these representations. The view that these ideas serve the interests of dominant groups within society is basic to the concept of ideology. John B. Thompson argues that ‘the concept of ideology’ can be used to refer to the ways in which meaning serves, in particular circumstances, to establish and sustain relations of power which are systematically asymmetrical. Ideology, broadly speaking, is ‘meaning in the service of power.’ This approach to the concept is based then on the idea that social groups do not have the same amount of power in society because they do not have the same command over resources, and therefore do not receive the same level of rewards either in material terms (such as income) or in symbolic terms (such as respect).”

Karl Marx (1818-1883)

Karl Marx established the idea of how a society produces its livelihood, shapes everything else in society which is also the key factor in social change. He analysed capitalism as an economic system that produced two major social classes: the bourgeoisie who owns the means of production and live off profits and the proletariat who sell their labour to survive. Eventually, the proletariat (working class) would seek to overthrow capitalism s it became subject to greater economic crises and as they began to see through the ideas that served to justify the economic, social and political dominance of the bourgeoisie.

He used the concept of ideology in his analysis of social class and capitalism. He argued that ideas in society are used to maintain social relationships based on inequalities of power. He asserted that the ruling ideas are the ideas of the ruling class.

Mass media and ideology

The media contributes to the ways in which people make sense of the world, but media texts are not usually constructed to develop a coherent view of the world. They contain many elements, some of which relate closely to other media texts. In both, fictional and non fictional texts, the media can be seen to be creating and sustaining meanings. Some of the elements in any particular text can be contradictory; some of the elements may imply that change in society is required, whereas other elements might suggest satisfaction with the existing state of affairs, especially regarding social or political issues (status quo). The important point is that as long as social inequalities are a source of political contention, there is a role for ideological criticism. Ideological analysis of media products will therefore be required to analyse representations of social class, gender, age, race, ethnicity and sexuality.

 


References: 

http://media-studies.tki.org.nz/Teaching-media-studies/Media-concepts/Ideology

Mise en scene

Mise en scene is important in any production as it is the arrangement of scenery and props etc. This plays a major part in creating making everything seem realistic. Mise en scene varies from costumes and props to facial expressions and body language. Here are the main key terms:

Body shape and language: The way a character’s body looks and the way they hold their body. It informs the audience about what type of person they are and how they feel about others. For example, if someone was playing a confident character, they would stand up straight and not be slouching.

Facial expressions: The way a character’s face looks and presents emotion. For example, a frown could suggest confusion and a gasp would portray shock. Facial features can also be commented on, for example bad teeth or small eyes. This informs the audience more about their character.

Props: These are items that the characters use or are just placed in the scene for effect. For example, a bunch of flowers or a gun. This makes the scene seem more realistic as well as setting the right tone and atmosphere.

Costumes: This is the clothing that each character is wearing. This informs the audience a lot about a character as they are judged on their appearance.

Hair and makeup: This the makeup and hair of the character. This is important because is someone was playing the role of a homeless man, their hair would be made to look scruffy and makeup would be used to make them seem a bit dirty.

Voice/Tone: This is the way a character speaks. This is important as the audience learns a lot by the tone of their voice. For example, someone with an French accent reveals that they are French. Also, if someone is stuttering, it suggests that they are nervous.

Colour: Colours often represent different things. Red can represent love, danger, anger or passion. Different colours are used to create different effects.

Location: This is the place where a scene is set. This sets the correct scene and atmosphere to make the scenes seem more realistic.

Heat Magazine

‘Heat’ magazine is one of my case studies for the theory side of media studies. Therefore, I have done a lot of research on it, specifically on the ownership side of it, as well as the magazine itself. I have also analysed the front cover and the contents page and discussed how it appeals to its readers.

Ownership

‘Heat’ is a general interest entertainment magazine. It is a British magazine published by a German company, ‘Bauer Media Group’. It’s headquarters are in London and was launched in February 1999 and as of 2004, it is one of the biggest selling magazines in the UK, with a regular circulation of over half a million. This magazine is more directed at women, as it includes news, gossip, beauty advice and fashion. However, it also includes movie and music reviews, TV listings and major celebrity interviews.

‘Bauer Media Group’ is a European based media company, headquartered in Hamburg, Germany. They manage a portfolio of over 600 magazines, 400 digital products and 50 radio and TV stations around the world.

In the UK, there are two divisions of the ‘Bauer Media Group’.

‘H Bauer Publishing’ is under CEO David Goodchild, and is the original UK business trade. Its sister company is ‘Bauer Media’ with Paul Keenan as the CEO. ‘H Bauer Publishing’ publishes titles including women’s weekly and TV listing magazines: ‘namely Bella’, ‘Take a Break’, ‘that’s life!’, ‘TV Choice’ and ‘Total TV Guide’.

‘Bauer Media’ is multi-platform media group and have a collection of media brands, such as: ‘Heat’ and ‘Grazia’, as well as a radio portfolio of national radio brands such as, ‘Kiss FM UK’ and ‘Magic’.

‘Bauer Media Group’ entered the US market in 1981 with the launch of ‘Woman’s World’ magazine. Other US magazines they own are: ‘First for Women’, ‘CBS/ABC soaps in Depth’, ‘Celebrate! With Woman’s World’, ‘In Touch Weekly’, ‘Life and Style Weekly’, ‘Closer Weekly’, ‘J-14’, ‘Yikes’, ‘Astrogirl’, ‘Quizfest’, ‘Girls’ World’ , ‘LifeStory’, ‘Animal Tales’.

Magazine

Heat magazine has expanded diagonally as they launched their magazine website on May 22nd 2007, which was followed by ‘Heat Radio’ which was launched on September 25th 2007. On July 3rd 2012, ‘Heat’ TV channel launched, which featured celebrity news and music. In May 2016, the channel re-branded as ‘Box Upfront’.

‘Heat; uses social media to attract people, especially through Twitter. They launched ‘Heat’s Twitter Awards’ in 2013 to ‘celebrate the joyful collision of celebrities and social media’. They promote this via Heat’s TV, radio, magazine and social media platforms, as well as a marketing campaign, which includes press, radio, digital, PR and retail activity. The winners are announced on their website as well as their youtube channel.

Within the magazine, there are several pages dedicated to advertising other brands such as, ‘H.Samuel’, ‘Asda’, ‘Tresemme’, ‘Tesco’, ‘Starbucks’, ‘Very’, and ‘HMV’, as well as advertising movies, clothes and makeup.

‘Heat’ has created a brand for themselves as they are well known and have expanded into cross media platforms. They have launched a website, radio station and TV channel which has increased their popularity as more people know about them due to this.

Front cover analysis

HEAT FRONTCOVER.jpg

The name of the magazine, ‘heat’ is at the top of the page in big, white writing which stands out from the background. It is partially covered by the main image, a photo of Kim Kardashain, which is taking up most of the space on the page and really stands out. This captures the reader’s attention as she is one of the most talked about celebrities in the world, therefore people are interested to know more about her. Also, beside this image is another photo of her younger self pictured with ex-boyfriend ‘Ray J’ who is also famous. In big. white writing are the words: ‘The REAL KIM’ which makes the public curious and intrigued to read the magazine and find out more. This is the main focus of the page, however there are smaller images and quotes of other celebrities, such as Adele and Iggy around the outside of the page. Overall, the front cover really stands out due to the images and colours used, making it quite bright and bold, as well as making it obvious that the magazine is based on celebrity gossip.

Contents page analysis

CONTENTS.jpg

The contents page is simple as the magazine name is in red, and placed at the top left of the page which stands out. Below this, are the page numbers alongside information about what is on the pages. This has been categorised into four sections, which has been made bold, red and capitalised, so it is clear for the reader to find what they are looking for, as well as knowing what the magazine contains. Beside the list is an image of Holly Willoughby and Philip Schofield, with a small paragraph beneath it. This gives the reader an insight of what to expect throughout the magazine. Below this is four images of different people with titles and page numbers so the reader can know more about what is in the magazine. Right at the bottom of the page are the tags to Heat’s different media platforms, eg. facebook, twitter and their radio station.

Order Of Titles

The titles in an opening title sequence is significant as it is the the main purpose of having an opening title sequence, alongside creating the correct mood for the movie and giving insights of what the movie is about.

There is a specific order of the titles that should be followed:

  1. The name of the studio or distribution company: This is the company that sells the movie in theatres, television and TV but did not fund the movie. This could be a independent distribution company or a studio and as the credits, either the name of the company/studio will be shown or their logo.
  2. The production company: This is the company that financed the movie. It could be an independent company or studio.
  3. “In association with…”: This is where other production companies that have also been involved are listed. It does not go with the main production company as many production companies can play a little part in getting a movie made, but not as much as the main one which must be emphasised.
  4. The director or producer’s name: The director’s name is usually shown early on so the audience know who directed the movie, however if the director has not created the movie from his own early vision and has just simply worked for hire, then it is likely that the executive producer has developed the movie himself so his name would go here instead. A well known example of this is Tim Burton. His name has been here for movies ‘Batman Forever’ and ‘Abraham Lincoln:Vampire Hunter’. He did not direct these movies but produced them.
  5. The movie stars: This is not the names of the whole cast but only the main protagonists that are well known and are one of the reasons that people actually go and see the movie.
  6. The movie title: The title of the movie is normally presented in big bold letters so it stands out and has most emphasis on.
  7. The top cast: The leading actors are then presented, sometimes one by one but usually in groups, depending on the amount of actors.
  8. The supporting cast: A list of any other actors are shown and are usually altogether in one shot.
  9. The casting director: The person who put the cast altogether is next. This person may be part of a professional organisation for example, the CSA (Casting Society of America).
  10. The music composer: This is the person who created the music, normally the titles say “Music by…”. If the movie includes any vocal songs, perhaps performed by a well-known artist or group, this is sometimes included as part of this title card.
  11. The production designer: This is who gives the movie an overall look. They are in charge of the the director’s vision of the sets, locations, costumes, hair, makeup, special effects, colours and tone.
  12. The set design: Sometimes a movie uses a lot of sets instead of real locations which is listed towards the end of the credits.
  13. The costume designer: This is the person who makes, buys and advises the cast of what to wear so they look right for their role.
  14. The hair and makeup artists: The people who glam up the actors and make them look good for the movie are listed next. Many actors have their own person hair and makeup artists who can be listed in the end credits instead of the opening titles.
  15. The visual effects supervisor: Visual effects are always included in movie, even if they are as small as removing a pimple from someone’s face, or digitally adding something to some scenes. This person is listed as the visual effects supervisor.
  16. The name of the editor: The editor is in charge of choosing the shots and takes each individual shot and puts it together to create the movie.
  17. The name of the director of photography: This person is in charge of the camera crew and looks at the lighting, camera set ups, lens choices, filters, equipment and framing of shots.
  18. The executive producer: This is the person who put the project in motion, for example by financing the production or bring money for the movie from studios and investors.
  19. The producer(s) and associate producers: The producer makes big decisions for the movie, for example; who to hire, budget planning and supervision of the cast and crew. Associate producers are junior producers; they have some responsibilities but not high authority.
  20. “Based on…”: If the movie is based on a specific book or play, then that is revealed here towards the end.
  21. “Story by…”: This is the person who came up with the story but did not write it.
  22. “Written by…”: This is the person who wrote the story.
  23. “Directed by…”: The director’s name is revealed once again right at the end.

References:

http://newenglandfilm.com/magazine/2012/08/credits