Incase the presentation above is unclear to read, here is a link to my final evaluation:
This is our final product:
Overall, I am happy with what we have created as we spent a lot of time as a group to do the planning and preparation, filming and editing for this. As a group we have all worked well together, constantly helping each other and supporting one another. This opening title sequence covers various camera shots, angles and movement as well as editing techniques, sound effects and mise en scene. We have definitely improved since our continuity task and have learnt a lot too. We learnt about various different aspects throughout this process and really enjoyed it.
However, as a group we feel as if we could’ve improved slightly more but due to lack of time, we were unable to include all the improvements we wanted to.
This is the latest edit of our opening title sequence:
This has changed and improved from our previous draft as we have included an extra shot at the end of the location. This is a strength as it reveals the isolated location creating mystery as it is a convention of the thriller genre. Also, in our previous draft there was music throughout the whole sequence, however we decided to change this by fading the music towards the end to create an eerie atmosphere. We added sound effects of birds chirping to make audience feel a sense of fear as if something is suddenly about to happen. We have also added flashes between shots to make the audience feel disorientated as well as creating a sense of danger.
The font has also been changed and I especially like the font of the title as it fits in with the mood that is created by the whole media product.
We are yet to add the voice over and colour correct the sequence to create more emphasis on the mysterious atmosphere. We already have low key lighting to create a tense atmosphere, however this can be slightly improved.
We have been editing altogether as a group to help the editor make big decisions. We have been using premiere to do so.
We did not get any audience feedback on this draft as we have our final edit complete soon.
Director – Gabby Jones
The director of our group has been a good leader and helped everybody else in the group. She assigned things for us to do as well as taking our suggestions into consideration when making decisions. She created the script as well as the shot list and also did some filming for our title sequence. She has also helped the editor a lot and advised him on how to improve the editing.
Producer – Simran Purewal
I am the producer, I have been in charge of all the audience feedback as I created the online survey and set questions to ask the class once they watched our title sequence. I was in charge of the location and have also been assisting the other group members in their tasks.
Editor – Lewis Gray
Our editor has been editing the whole sequence. He watched online tutorials and did his independent research on editing. He was also the camera man whilst we were filming. He has also been suggesting ideas in the group on how to improve, as well as everyone else.
Director Of Photography – Erin Horsfield
Our DOP created the storyboard and has been assisting everyone else in the group. She helped with the shot list, audience feedback and the editing. She has also been coming up with many creative ideas to help improve our title sequence. She also filmed a scene for the title sequence.
As a group, we have worked well together as there has been good communication throughout. We have all helped each other and made decisions together. We have had many group meetings to discuss our ideas as well as having a whatsapp groupchat which we use when any of us need help with something, as well as discussing filming dates and times. This has helped us a lot as we have been sharing our ideas on there too.
We showed our improved edit to the class and asked for feedback. We set these questions for them to answer:
1. What did you like about the title sequence?
2. What would you highlight as the main improvement?
3. Please comment on the mise-en-scene (good/bad)
4. What genre would this belong to?
These questions were put on google classroom so we would receive immediate responses. This is what people said:
We went through all the responses and made a list of all the suggestions on how to improve:
- Colour grade the sequence; make it more sinister with low key lighting
- add the voiceover
- hold titles for longer
- decrease the amount of zoom ins
- shorten the duration of the last shot
We will be taking all of these suggestions into consideration whilst editing.
Ideology: A system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.
An ideology is a world view, a system of values, attitudes and beliefs which an individual, group or society holds to be true or important. These views are shared by a culture or society about how society should function.
The concept of ideology is used currently to analyse a range of representations including gender, sexuality, race and ethnicity.
The concept of ideology
“The media represents the world to us and therefore it is important to study the ideas driving these representations. The view that these ideas serve the interests of dominant groups within society is basic to the concept of ideology. John B. Thompson argues that ‘the concept of ideology’ can be used to refer to the ways in which meaning serves, in particular circumstances, to establish and sustain relations of power which are systematically asymmetrical. Ideology, broadly speaking, is ‘meaning in the service of power.’ This approach to the concept is based then on the idea that social groups do not have the same amount of power in society because they do not have the same command over resources, and therefore do not receive the same level of rewards either in material terms (such as income) or in symbolic terms (such as respect).”
Karl Marx (1818-1883)
Karl Marx established the idea of how a society produces its livelihood, shapes everything else in society which is also the key factor in social change. He analysed capitalism as an economic system that produced two major social classes: the bourgeoisie who owns the means of production and live off profits and the proletariat who sell their labour to survive. Eventually, the proletariat (working class) would seek to overthrow capitalism s it became subject to greater economic crises and as they began to see through the ideas that served to justify the economic, social and political dominance of the bourgeoisie.
He used the concept of ideology in his analysis of social class and capitalism. He argued that ideas in society are used to maintain social relationships based on inequalities of power. He asserted that the ruling ideas are the ideas of the ruling class.
Mass media and ideology
The media contributes to the ways in which people make sense of the world, but media texts are not usually constructed to develop a coherent view of the world. They contain many elements, some of which relate closely to other media texts. In both, fictional and non fictional texts, the media can be seen to be creating and sustaining meanings. Some of the elements in any particular text can be contradictory; some of the elements may imply that change in society is required, whereas other elements might suggest satisfaction with the existing state of affairs, especially regarding social or political issues (status quo). The important point is that as long as social inequalities are a source of political contention, there is a role for ideological criticism. Ideological analysis of media products will therefore be required to analyse representations of social class, gender, age, race, ethnicity and sexuality.
Mise en scene is important in any production as it is the arrangement of scenery and props etc. This plays a major part in creating making everything seem realistic. Mise en scene varies from costumes and props to facial expressions and body language. Here are the main key terms:
Body shape and language: The way a character’s body looks and the way they hold their body. It informs the audience about what type of person they are and how they feel about others. For example, if someone was playing a confident character, they would stand up straight and not be slouching.
Facial expressions: The way a character’s face looks and presents emotion. For example, a frown could suggest confusion and a gasp would portray shock. Facial features can also be commented on, for example bad teeth or small eyes. This informs the audience more about their character.
Props: These are items that the characters use or are just placed in the scene for effect. For example, a bunch of flowers or a gun. This makes the scene seem more realistic as well as setting the right tone and atmosphere.
Costumes: This is the clothing that each character is wearing. This informs the audience a lot about a character as they are judged on their appearance.
Hair and makeup: This the makeup and hair of the character. This is important because is someone was playing the role of a homeless man, their hair would be made to look scruffy and makeup would be used to make them seem a bit dirty.
Voice/Tone: This is the way a character speaks. This is important as the audience learns a lot by the tone of their voice. For example, someone with an French accent reveals that they are French. Also, if someone is stuttering, it suggests that they are nervous.
Colour: Colours often represent different things. Red can represent love, danger, anger or passion. Different colours are used to create different effects.
Location: This is the place where a scene is set. This sets the correct scene and atmosphere to make the scenes seem more realistic.